Dear Colleagues and Valued Partners,
As we approach the end of 2024, we take this opportunity to reflect on a year filled with both challenges and opportunities. Despite a dynamic and ever-evolving landscape, we have remained steadfast in our mission to uphold the highest standards of Traditional Chinese Medicine (TCM) across Europe.
Working closely with our partners and practitioners, we have navigated complex regulatory requirements across Europe while addressing the rising costs of herbal materials and medical devices. At Phoenix, we are committed to ensuring a stable supply chain, supporting compliance with local regulations, and providing solutions that ease operational pressures for our valued customers.
This year, we reinforced our dedication to advancing the TCM industry by delivering professional services premium-quality products, and actively engaging in key industry events. Notable highlights included our participation in the World Federation of Acupuncture Conference 2024, along with other professional gatherings promoting the excellence of Chinese medicine.
We were incredibly proud to sponsor the Chinese Medicine and Human Health Conference 2024, held in collaboration with the UK Centre of Chinese Medicine, China Medical University, and Shanghai University of Traditional Chinese Medicine. This event brought together professionals and students from seven European countries to London, where they explored groundbreaking research and highlighted the vital role of evidence-based methodologies in advancing TCM.
In 2024, we also expanded and refined our product offerings to meet your evolving needs. This included growing the range of our DaoDi dried herbs and concentrated herbal granules, as well as introducing more eco-friendly and cosmetic options within the Phoenix acupuncture needles line. Additionally, we strengthened our team with new members— Oscar, Joanne, and Namhee — who bring fresh expertise to enhance our operations and business development initiatives.
Optimism for 2025
Looking ahead to 2025 – The Year of the Snake, symbolising wisdom, agility, and transformation, we are excited to share our ambitious plans:
- Expanding Our Product Range: Guided by your feedback, we will continue to broaden our offerings, including a growing nutrition line to make our products even more accessible.
- Enhancing Education & Training: Recognising the scarcity of TCM training, we will introduce three Master-level workshops in addition to our degree-level programs. Please visit www.phoenixtcm.org.uk for regular updates.
- Sustainability Commitments: As ISO19001 and ISO14001-certified, we remain committed to reducing our carbon footprint and enhancing product sustainability—a mission that reflects our long-term values.
The Phoenix team is stronger than ever, and we owe our success to your unwavering trust and support. As we look to 2025, we are excited to continue this journey with you, building on our shared commitment to excellence and innovation in Chinese medicine.
On behalf of the Phoenix team, we wish you a joyous holiday season and a prosperous, healthy New Year.
Warmest Regards,
George He MMedSci FRSM
Managing Director
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