End Of Year Letter 2019

xmas 2019

Dear Colleagues,

Another year is nearly over and what a year 2019 has been! This year has brought us many challenges, but also a lot of success and we are extremely excited about 2020.


A new and exciting project we embarked on this year is a research project funded and supported by the UK and Chinese government. As the UK project leader, we are working with the Beijing University of Chinese Medicine, the University of Southampton and Anhui Jiren Pharmaceutical Company together to investigate the effect on using a Chinese herbal formula to reduce antimicrobial resistance on the treatment of Chronic Obstructive Pulmonary Disease (COPD). By completing this project, our aim is to promote the integration of Chinese medicine into Western conventional medicine.

We also dedicated a lot of 2019 to introducing new product ranges. Most recently, we expanded our acupuncture needle range with the addition of our Gold-Handle Needle Range. As well as needles, we introduced our new and improved TDP product range, which includes TDP Moxa Warming Plasters and TDP Heat Lamps. We also introduced our new Phoenix Kinesiology Tape, which includes five standard tapes, including our very own unique Phoenix tattoo design, and two never seen before light reflective tape. Furthermore, we launched our Herbal Hair range! Some of our customers may know the brand as ‘Zhang Guang 101’ as it has over 40 years of global success. In September, we officially started to promote our new range of moxa products, which includes products that have never been seen on the Western market! We have sourced unpolluted wild mugwort to offer the highest quality moxa on the market to satisfy the needs of acupuncturists in the West.

It wasn’t just the Phoenix product range that had some new additions, but also the Phoenix team. Earlier this year we welcomed Steve, our new Sales Manager to the Phoenix family! He has been in the sales industry for over 25 years and has extensive management and sales skills. Steve has bought a new lease of life to the company and we are thrilled to have him on the Phoenix team!

The most pivotal moment for 2019 was our move to bigger premises. It was a monumental task that took a lot of time, money and effort, but we did it! We are now settled in our new premises, which boasts bigger, modern office facilities and a larger warehouse with fully equipped facilities to ensure a more efficient service for customers. It was a mammoth task and we greatly appreciate all the support and patience we received throughout the move.

Carrying on from 2018, we have been continuing to support Animals Asia to stop the use of animal products in Chinese medicine and promote herbal medicine. We have been donating a percentage of our profits, fundraising at conferences and planning exciting events and in our first year of fundraising! We will continue to work with Animals Asia in the coming years and hope to raise even more money for them.

2020 – The Year of the Rat

We have big plans for 2020! Just like every year, we plan to expand our product range. As always, we have taken on board your comments and suggestions to ensure we are a one-stop-shop for all of your needs. We will also be expanding our nutrition range to make products even more accessible for our customers.

We are aware that training and education of Chinese medicine is becoming more scarce but at Phoenix, it has always been our mission to offer the highest level of Chinese medicine education and we will continue to do so. We offer our Two Year Herbal Diploma course, with the addition of a third year Master study in Shanghai. We also hope to offer an Acupuncture diploma starting next year. We are also hosting three Master Tung Acupuncture Workshops, and a One Needle Therapy course taught by Dr Wei Chieh Young in 2020. We are lucky enough to have an exclusive relationship with Dr Wei Chieh Young and Dr Michael Chong and offer exclusive Tung courses in the UK. As well as this, we plan to host many other CPD courses on topics such as Scalp Acupuncture and Jing Fang.

Following on from previous years, we are still working to reduce our carbon footprint. It is a long process, but one we are extremely passionate about. We will be introducing our new acupuncture needle packaging next year, which can be fully sustainable. We also have big plans on making our products are eco-friendly and sustainable as possible.

The Phoenix team is stronger than ever and we have great expectations for next year. We’d like to thank each and every one of you for your loyalty and trust in Phoenix. 2020 is set to be an exciting year and we hope you continue to share our journey.

We would like to wish you all a very Merry Christmas, and a healthy and Happy New Year.

Best wishes,

George and the Phoenix Team

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