In 2011, the EU regulation of Traditional Herbal Remedies (THR) came into effect and greatly impacted the traditional Chinese medicine (TCM) industry. Practitioners across Europe found themselves limited for resources and it became more challenging to provide bespoke herbal remedies that met the modern-day demands of clients. Herbal suppliers across Europe attempted to find ways around this legislation, but many failed to achieve a satisfactory solution.
After 9 years of research and development, Phoenix Medical is proud to launch a range of fully registered herbal dietary supplements under our brand – Aura Health and Wellbeing.
We have successfully registered 51 of the most commonly used formulas as dietary supplements. All the ingredients used are classified as food products in the European Union. Moreover, our products are recognized by the UK Food Standards Agency (FSA) and local trade standards.
After many years of working with reputable herbalists, we wanted to ensure that this range of supplements served our customers best interests. We do not use any prohibited ingredients or animal products. Any products which traditionally call for the use of a ‘medicinal’ herb have been reformulated with an appropriate substitute. Formulas that do not comply with these requirements were simply not chosen as part of our product range. Great care has been taken to ensure each product is manufactured to a high standard.
DaoDi Quality Assurance
As a leading supplier of Chinese herbs in the UK and Europe, we have always maintained that we supply only the best quality and safest herbs for herbalists. Extending our philosophy and company values was fundamental for our Aura Herbal Supplement range.
We source our Chinese herbs from our trusted farmers as we know they truly embody the farming concept of DaoDi. Herbs are grown in their place of origin and harvested at the appropriate season, based on the Chinese pharmacopoeia. Unlike many suppliers across the globe, we do not use sulphur to extend the shelf life of our herbs as we believe this greatly diminishes the efficacy and safety of the herbs. Each batch of raw herbs is tested at internationally recognized laboratories to ensure that they meet our quality requirements and EU regulations.
We then extract active ingredients from our raw herbs using various methods based on the solubility and chemical composition of each herb. Extraction mediums, temperature and cooking times are optimised for each herb, based on botanical research and classical references. Once the extracts have been produced, we compress the herbs into tablets.
Dosage and Concentration Ratio
Each bottle contains 60 x 600mg tablets, which may last up to 2 weeks on a low/maintenance dosage. Higher dosages may be recommended at the practitioners’ discretion.
Depending on the formula, the herbs have been extracted in either water or alcohol to achieve the purest and highest quality end product. Each formula needs to be decocted differently, depending on the chemical components of each herb to produce an authentic product based on the Chinese pharmacopoeia.
The concentration ratio of our products has been standardised to 5:1. Each tablet contains 600mg of herbal ingredients. Therefore, a single bottle of 60 tablets weighs 36g and is equivalent to 180g of raw herbs. For example, if the recommended dosage is 3 tablets twice daily, this provides 3.6g which equates to 18g of raw herbs.
Fully Registered Dietary Supplements
- Vegan and vegetarian
- 100% plant-based ingredients
- Registered in the EU
- Non-GMO ingredients
- Recognised by the FSA
- GMP certified
- Tested by SGS labs
- Lab reports & COA certificates
- 100% recyclable
The full range of supplements is now available to pre-order and we will be in stock from September 22nd*. We offer bulk discounts for practitioners when you buy 6 or more bottles. Please click here for the Practitioner Guide.
We believe this new range is going to be extremely beneficial for the TCM industry and we hope you are as excited as we are for this new journey!
If you require any further information regarding the range, please contact Steve at firstname.lastname@example.org or +44 (0) 1245 350822.